White Space.

Refers to open space between design elements.
It can be between headlines, photographs, text and all other elements on the page.
It is essential for providing spatial relationships between visual elements.
Used effectively, it guides the reader’s eye from one point to another.

Why White Space?

(Provides visual breathing room)

(Can captivate a reader’s attention in a dramatic fashion)

(Provides focus and contrast)

(Simplest way to unite elements on the page)

(Can balance elements on the page)

(Gives a page a classic, superior and
refined appearance)