“When Should I Advertise?”
What’s your business?
And what are your goals?
Some businesses need to advertise steadily.
Others can afford to advertise opportunistically.
But no matter what your strategy,
no single ad can turn a business around.
Advertising isn’t magic.
It’s communication, like a sales person.
Advertising needs to be liked.
It needs to be trusted.
It needs to offer quality and value.
It needs to develop a dialogue and relationship
with the customer/prospect.