“When Should I Advertise?”

What’s your business?

And what are your goals?

Some businesses need to advertise steadily.

Others can afford to advertise opportunistically.

But no matter what your strategy,

no single ad can turn a business around.

Advertising isn’t magic.

It’s communication, like a sales person.

Advertising needs to be liked.

It needs to be trusted.

It needs to offer quality and value.

It needs to develop a dialogue and relationship

with the customer/prospect.

 

 

 

 

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