“What Should Advertising Cost?”

It’s not difficult to fill up a page

in a magazine with words and pictures.

Or talk away 30 seconds on TV.

Or stuff an envelope with a bunch of information.

What’s more difficult is making people pay attention.

Getting people to like your message.

And stimulating people to call, e-mail and visit you

to find out more about what you’re offering.

Is your advertising doing what you want it to do?

Would you like your advertising to work harder for you?

Can you afford to do quality advertising?

Can you afford not to?

 

 

 

 

 

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